Why Choose BBL?
The Big Bash League (BBL) is a top T20 cricket event with strong fan engagement, making it ideal for your fantasy platform:- Massive National Reach: The BBL attracted 9.4 million viewers nationally during the 2023-24 season, with the final game alone reaching 2.4 million viewers.
- Record Crowds and TV Ratings: The 2023 final drew a record 53,886 spectators and topped Australian Open quarter-final TV ratings.
- Growing Subscription Viewership: Viewership on streaming services surged, with 52% growth on Kayo and Foxtel, and a 39% increase across the entire season.
- Top Summer Programming: Seven Network’s coverage of the BBL claimed the #1 entertainment spot multiple times, helping the network secure a 42.5% market share in the Australian summer.
- Fan-Favorite Teams and Players: Teams like the Perth Scorchers and players like Steve Smith and David Warner drew big crowds, with Smith’s century pulling 377,000 average viewers.
