Case Studies
How Noise Uses Cricket Data to Boost User Engagement
Aug. 19, 2024
Ever wonder how a partnership can transform user engagement in a cricket-themed contest? Let’s dive into the story of how Noise and Roanuz CricketAPI teamed up for the Noise Premier League (NPL) Season 2, creating an innovative and engaging experience for users.
Screenshot of Noise’s prediction game UI
NPL Season 2 was a hit, bringing in millions of fans and setting new records.
Here's a snapshot of Noise’s daily app visits.
Chennai took the top spot for the most engaged city.
Background: Meet the Game Changers
Roanuz CricketAPI
Roanuz CricketAPI is a cool company that knows everything about cricket data. They're like the tech wizards who give apps and websites all the real-time cricket updates fans crave. From live scores to player stats, they make cricket more exciting and accessible to everyone. We are no stranger to shaking things up in the sports world. They've been helping companies deliver real-time cricket data, making it easy for fans to keep up with every ball and every player.- Live Scores: Get the latest scores as they happen.
- Player Stats: Dive into the details of your favourite players.
- Custom APIs: Tailor-made solutions for every need.
Noise
Noise is all about making fitness fun. With smart wearables and community challenges, they're helping people stay active while having a blast. Think of them as the perfect mix of tech and lifestyle, making sure you hit those fitness goals while enjoying every moment.Noise Premier League Season 1: The Starting Point
The first season of the Noise Premier League was all about getting people involved and making cricket fun. With 2 million predictions, it set the stage for something even bigger in Season 2.What Is This Partnership and What Happened?
The Partnership
In Season 2 of the Noise Premier League (NPL), Noise and Roanuz CricketAPI joined forces to create an engaging, data-driven prediction game. The goal was to leverage Roanuz’s extensive cricket data expertise and Noise’s innovative fitness technology to boost user interaction and enjoyment.The Execution
Season 2 of the Noise Premier League (NPL) transformed into a vibrant and interactive experience thanks to the powerful integration of Roanuz CricketAPI. Noise used this cricket data to build an engaging prediction-based game, connecting cricket fans with the Noise fitness community in a new and exciting way. Here's how the integration worked and what APIs were used:How the APIs Were Used
1. Tournament API- Live Scores: The Tournament API provided real-time updates on match scores, which were crucial for the prediction-based game. Users received live score updates, allowing them to make informed predictions and stay engaged with the ongoing matches.
- Match Status and Updates: The Match API tracked the progress of each cricket match, providing updates on the match winner. Noise used this data to offer rewards, discounts, and special offers to users who made accurate predictions. Users who predicted the match outcomes correctly received prizes, while those with incorrect predictions were not rewarded.
- Team Line-ups and Changes: Get real-time information about team line-ups and changes.
- Match Stats: Access detailed match statistics for deeper insights into each game.
- Tournament API: Use it to provide live updates and scores for sports events on various platforms, enhancing the fan experience with real-time information.
- Match API: Integrate live score updates into sports apps and websites, offer real-time match status, and provide detailed statistics for sports enthusiasts.
Screenshot of Noise’s prediction game UI
The Outcome: A Season to Remember
NPL Season 2 was a phenomenal success, surpassing expectations and setting new benchmarks.
NPL Season 2 was a hit, bringing in millions of fans and setting new records.
Key Highlights for Season 2:
- Daily Predictions: Over 100,000 every day!
- Total Predictions: More than 5 million.
- App Visits: 2 million a day, with a lifetime total of 150 million.
- Cumulative Time: Fans spent 3.1 million hours engaged.
- Top Fandoms: Chennai and Bengaluru led the charge.
- Top User: One fan made 70 predictions!
- Rewards: Over ₹2 crore distributed to more than 200 winners.
- Impressions: A staggering 150 million.
Here's a snapshot of Noise’s daily app visits.
Chennai took the top spot for the most engaged city.
The Future: Data-Driven Engagement
With the success of NPL Season 2, there's a whole new world of possibilities. By using data to drive engagement, Noise and Roanuz CricketAPI are showing how sports and fitness can be even more fun and interactive. Whether it’s new features, challenges, or partnerships, the sky's the limit!Conclusion: Keep the Momentum Going
Noise and Roanuz CricketAPI are proving that when you blend fitness and cricket with data and technology, amazing things can happen. Season 2 was just the beginning, and with fans eager for more, the future looks bright. Got questions about how this all came together? Let us know! We’re always here to chat about how data and cricket can make magic happen.
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